Digital Engagement Lead

The Role   

We are looking for a talented, goal-oriented and organised social media & email marketing lead to manage projects from inception to completion. The social media & email marketing lead’s responsibilities may include a holistic management or the organisation’s social media accounts. 

To be successful as a Digital Engagement Lead, you must have excellent time organisational, creativity and content writing skills. A top-notch social media & email marketer combines creativity with meticulous planning and research to create successful campaigns and compelling copies  

Responsibilities   

• Formulate and execute a comprehensive social media strategy that is closely aligned with overarching business objectives. 
• Establish precise and measurable goals, and subsequently provide detailed reports on Return on Investment (ROI) in relation to social media efforts. 
• Generate compelling content to be crafted into marketable materials for dissemination across various social media platforms. 
• Oversee the active posting and engagement on all social media channels, including interaction with content from recognised thought leaders. 
• Efficiently manage the content calendar to ensure that posting schedules align seamlessly with the overarching marketing calendar. 
• Foster collaboration with cross-functional team members to facilitate the timely production of marketing materials. 
• Conduct proactive searches for pertinent industry news and strategically leverage these findings to promote and enhance the organisation’s brand presence 
• Identify target audience and grow our email list 
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling 
• Upgrade our email templates using graphics, personalisation and advanced feature 
• Analyse campaign performance, build report to senior managers and suggest improvements 
• Build and grow followers & email list through organic efforts 
• Collaborate with team members to work on the design and copy/content part 
• Identify different segmentation criteria based on audience behaviour, demographic, geographic, psychographic characteristics, etc. 
• Understand how SEO works and implement it in the Social Media Campaigns  
• Ensure compliance while executing email marketing campaigns and collecting data 

Necessary Skills, Qualifications and Experience  

• 2+  years proven work experience in social media and email marketing 
• Hands on experience in content management 
• Excellent copywriting skills 
• Knowledge of digital marketing channels – Must have LinkedIn and Twitter experience. 
• Good understanding of social media algothrims and how they work 
• Proficiency in marketing automation technology 
• Excellent communication skills 
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field 

If this role sounds of interest and you possess the skills and experience we’re looking for, Click on the Apply Now button, fill in your details. 
Documents required:
– Resume
– Links to pages previously managed
– Cover letter