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Hi, I'm Catherine Wangui Muriithi

Manager - Intellectual Assets & Thought Leadership

Catherine Wangui Muriithi is a digital marketing specialist with expertise in campaign strategy, content creation, paid advertising, SEO, and audience engagement. She has worked across brand growth, lead generation, and digital performance marketing, creating campaigns that strengthen visibility and deliver measurable results. Her contribution lies in combining creativity, data analysis, and strategic execution to build impactful digital experiences across platforms.

About

Catherine Wangui Muriithi is a digital marketing specialist with a strong professional background in campaign management, content creation, paid advertising, SEO, and digital growth strategy. She has worked with Preeminent Technology, Careslink, ORACOM Group, Saya Events International, and Total Solutions Ltd, where she has supported brand visibility, audience engagement, lead generation, and performance marketing across multiple digital platforms. Her experience includes developing and executing marketing strategies, managing paid campaigns, optimising website and social media content, creating landing pages and promotional materials, and using analytics to improve campaign performance and return on investment.

She holds a Diploma in Digital Marketing from ORADMT Digital Marketing Training Kenya, where she specialised in SEO, paid advertising, content marketing, and analytics. She also completed her secondary education at St Martin’s Girls Secondary School. Her academic and professional training has helped shape a well-rounded, results-driven approach to digital marketing and communication.

Catherine’s skill set includes Google Analytics, Semrush, Mailchimp, Hootsuite, Canva, Adobe Creative Suite, CapCut, Final Cut Pro, Trello, Asana, and Zoho CRM, supported by strengths in creativity, communication, data analysis, writing, project management, and search engine optimisation. She brings a thoughtful and performance-focused approach to marketing, helping brands grow through clear strategy, engaging content, and measurable digital impact.