Perpetual Koranchie, based in Accra, Ghana, is a seasoned Data Analyst and Digital Marketing Specialist with a wealth of experience in diverse sectors. She has developed a significant reputation for leveraging data to drive strategic decision-making and optimize business performance.

Perpetual’s career commenced at the Forestry Research Institute of Ghana, where she harnessed statistical and graphical data for vital insights. The succeeding roles at Generations Chapel and Generations Mission School honed her skills in administration, account management, and leadership. Her stint at Deep Dream Global significantly improved her digital marketing capabilities, resulting in a 900% increase in post reach and engagement.

As a Data Analyst and Google Ads Account Manager at Wakanow Gambia, Sierra Leone, and Ghana, Perpetual’s role has been pivotal in optimizing Google advertising strategies and improving data-driven decisions. She successfully managed Google Ads campaigns, which led to considerable savings in Ad spend.

At Africa 118 Inc., she further broadened her expertise in digital marketing, conducting Google Digital Skills for Africa training for SMEs. Her impactful strategies significantly improved the performance of over eighty SMEs, resulting in her recognition as the Employee of the Year in 2021.

Perpetual is a proud alumnus of Kwame Nkrumah University of Science and Technology, Kumasi, where she studied Natural Resources Management. Further honing her skills, she pursued Data Analytics at Blossom Academy and completed Virtual Assistance and Software Engineering courses at African Leadership X.

With a myriad of certifications in areas like Google Ads, Project Management, and Content Marketing, she is also a fervent AI Engineering enthusiast. Notably, she was awarded the Most Valuable Member by ALX in October 2022. Outside of her professional commitments, Perpetual actively volunteers as an Event Coordinator at RealImpact Consult, and she serves as the head of the Charis Conference Planning Committee. 

Perpetual embodies a lifelong learner’s spirit, passionately working to enhance her skillset continually. Her ultimate aim is to excel in all her endeavors while contributing significantly to her organizations.